Concept
The Airbus site in Toulouse decided to organize a massive Family Day for the first time in eight years, with the intention of welcoming around 100,000 people. The idea was to create a memorable visual identity for the event.
Result
I designed an attractive visual identity that was easy to adapt across all types of media and formats, while also being flexible enough to be reused and customized for other Airbus sites.
My role
Worked as a Brand Designer in the Airbus Brand Department.
Responsabilities:
Selecting suitable colors from the brand color palette.
Exploring two different concepts to present alternative creative directions for brand managers to evaluate.
Refining the selected concept and adapting it across different types of media.
Communicating with the agency responsible for applying the visual identity across all required materials.
Year
2023
Duration
2 months
Tags
Branding
Event
Aeronautics
Idea exploration
I presented two completely different concepts, and we ultimately chose this visual, featuring a friendly summer atmosphere and a direct representation of one of Airbus' most iconic products—the smiling Beluga aircraft.
Adapting across formats
Working with an agency to adapt the visual identity across different formats and applications, including banners, signage, tote bags, and water bottles.
Adaptations for Airbus Canada and Airbus Defence & Space
Adaptation for Airbus Defence and Space
Adaptation for Canada
Result
Watch the video to see how the visual identity was brought to life throughout the event.