family day
Creating a visual identity and a registration portal
for the Family Day event
for Airbus employees.
Requirements
(01)
The design must be easily adaptable for different formats and purposes: web, print, emails, etc.
(02)
Aircraft products must be present.
(03)
The registration portal must fully automate the sign-up process and provide users with all the information about the event.
Solution
✦
Using pink, orange, violet, and blue — secondary Airbus colors — to create a gradient with the sky. This background is like a golden ticket: it's easy to adapt and remains easily recognizable across different types of media.
✦
Since the majority of employees attend with their young children, I incorporated symbols of childhood — a paper plane and balloons — which also represent the idea of flying.
✦
The iconic Beluga XL fits perfectly with the atmosphere, thanks to its friendly smile.
Adaptation for Airbus Defence and Space
Adaptation for Canada