Full artistic direction
and website design
for an association supporting Ukrainians affected by the war.
Requirements
(01)
Design choices had to reflect the association’s mission and remain easily understandable for both Ukrainians (the recipients of aid) and French people (volunteers and sponsors).
(02)
The website should help refugees easily access support, allow volunteers to join ongoing initiatives, and enable sponsors to submit partnership proposals.
Solution
✦
A logo that combines both the Ukrainian and French flags — a clear and instantly understandable solution. The square shape conveys stability and strength, while the dominant blue color evokes trust and transparency.
✦
The mascot — a white pigeon — is a symbol of peace. It originally holds an olive branch in its beak, but this element changes depending on the occasion — for example, a Christmas tree ornament during the holidays.
Art Direction of Virsky Charity Show
Results
100+
Partners — including businesses, banks, and social organizations — joined Narbonne-Ukraine thanks to the website and publicity.
2,000+
Paying guests attended every event, drawn by posters and strong publicity.
5
Successful shows and events exceeded the expected amount of contributions, thanks to effective publicity.
