Create an app that helps expatriates integrate into their new country.
Requirements
(01)
Since it's the first app in this niche, it's important to develop a strong UX that truly serves users' needs.
(02)
The design must be universal and easily understandable by people from all countries and nationalities.
Solution
✦
Using a warm orange gradient and a star–sun symbol — because no matter where we are in the world, the sun remains on the horizon to light our path.
✦
While conducting the UX design process, a list of unique and truly helpful features was developed to address all user needs.
✦
The marketing strategy was tailored to attract the right audience through social media communication in each target audience’s native language.
5 key functionalities
Flashcards
The environment recognition feature creates a personalized dictionary based on what the user hears in their daily life while living abroad. Through constant repetition of these words, the user learns and retains them.
City map
A gamified city map with suggested landmarks and famous sites that the user must visit to unlock.
Socializing
Each user can create events and join those organized by others to meet fellow foreigners and build their own social circle while living abroad.
Practical guide
A collection of articles on essential topics — from administrative tasks to education and apartment rentals — providing answers to all practical questions.
