traditional caterer
Supervision of the brand’s visual communication for the bakery and catering services.
Requirements
(01)
As this was an existing brand, it was important to maintain its established style while modernizing its communication.
(02)
The brand is rooted in the traditions and history of Occitanie and is intended as souvenirs, gifts, and a perfect choice for cultural events. Therefore, it was important to follow this path in the brand’s representation.
Illustrations for the packaging
of a new salted cookies series
The illustration captures the French tradition of the apéro — an evening light meal with wine — perfectly paired with the Tresors d'Occitanie savory cookie range.
The Occitanie region, which inspired the creation of the brand, is also known for its beloved sport — rugby — which brings its residents together to celebrate new victories. The savory cookie range is right there to complement these joyful moments.
Promotional brochure
With every large purchase and at catering events, customers are offered a brochure featuring the brand’s story along with advertising for all its products and services.