Concept
Trésors d'Occitanie is a well-known biscuit brand specializing in traditional recipes from Occitanie, a region in the south of France. Its products are sold in train stations, souvenir shops, tourist attractions, and official stores across the region. The brand also offers catering services for business and cultural events. They needed a Brand Designer to create printed materials and develop new ideas to expand the brand.
Result
I supported Trésors d'Occitanie with its day-to-day design needs, designing a new range of biscuit packaging while preserving the brand's original visual identity. I also created a new promotional flyer for the brand.
My role
Worked as a Brand & Graphic Designer, collaborating closely with the Director.
Responsabilities:
Designing packaging for a new range of savory biscuits inspired by the traditions of Occitanie.
Designing a promotional flyer that tells the story of the region and the brand while showcasing its products and services.
Creating printed materials for in-store communication and promotions.
Designing branded materials for catering services and business events.
Year
2022/2023
Duration
1 year
Tags
Branding
Event
Restoration
Process
Packaging
I designed the packaging for two new salted biscuit products. Each illustration represents a traditional cultural aspect of Occitanie.
The illustration captures the French tradition of the apéro — an evening light meal with wine — perfectly paired with the Tresors d'Occitanie savory cookie range.
The Occitanie region, which inspired the creation of the brand, is also known for its beloved sport — rugby — which brings its residents together to celebrate new victories. The savory cookie range is right there to complement these joyful moments.
In-shop communication
I designed printed communication materials for in-store promotions, including campaigns for new product launches and seasonal collections.
Promo flyer
With every large purchase and at catering events, customers are offered a brochure featuring the brand’s story along with advertising for all its products and services.